Nicki’s career in communications spans over twenty years and includes working in both London and Scotland for a variety of leading consultancies, as well as running her own agency. She has extensive experience managing strategic marketing and communications initiatives across diverse sectors spanning construction, tourism and hospitality, education and aquaculture to deliver effective stakeholder engagement, crisis communications, and digital strategies.

Throughout her career, Nicki has successfully supported organisations through significant transitions, including regulatory changes, brand repositioning and change management initiatives, maintaining a focus on evidence-based approaches and measurable outcomes. A Chartered PR Practitioner and CIPR Fellow, Nicki was elected to the CIPR Council in 2025.